Published on September 19th, 2017 | by Jose Vasquez0
You Don’t Have to Be a Game Changer to Be a Startup Entrepreneur
It’s a misconception that you have to be a disruptor to be a successful entrepreneur.
There’s a family of synonymous terms that often get applied to breakout success entrepreneurs, especially in the tech field. Game changing. Disruptive. Unicorn. And to be sure, some of the most successful companies of our time have been real disruptors—companies that came up with never-before-considered ideas and introduced them to a world that needed them.
But here’s the thing: you don’t have to have a massively disruptive idea to be a success.
The All-or-Nothing Mentality
This mentality prevent millions of would-be entrepreneurs from ever taking the next step in starting a business. They may have an idea—but because it’s not a truly “game changing” idea, they end up abandoning it, or succumb to the belief that they could never be a successful entrepreneur. Accordingly, our economy is robbed of millions of job creators, and millions of people go unsatisfied with their work, rather than pursuing something truly meaningful to them.
This is an all-or-nothing mentality, and it’s poisonous to innovation. It sets a standard for perfection—for doing something literally no one else has done before—which, frankly, is unrealistic even for our most creative minds.
What to Do Instead
Coming up with a purely original idea is powerful, but it’s not the only route to success. Take, for example, one of the biggest tech companies around today: Google. You may not realize it, but Google wasn’t an original idea. There were dozens of search engines in existence, for years, before Google hit the scene. Instead of changing the game, Google simply improved the game, by doing what everyone else did, but better, faster, and with higher relevance.
The lesson here is that you don’t have to come up with an idea that’s sheer brilliance, or differentiate yourself from everyone else on the planet, if you want to become a successful entrepreneur. As long as you find a way to provide something that people want or need, when they aren’t getting it, you’ll be able to build a profitable model, and outcompete your most similar competing companies.