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Published on June 26th, 2018 | by Jose Vasquez

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Why Startup Tech Entrepreneurs Need Consistency (and How to Get It)






If you want to be more effective in your position, strive for consistency.

Are you looking to get more out of your day? Or develop a sense of control over your work, no matter how chaotic things get? The secret to both is creating consistency.

Consistency can manifest in many different ways; it might be a consistent routine that keeps you productive, a consistent process for solving tough problems, or even the consistency in your brand culture and voice. In any case, you’ll need that consistency if you want to be effective.

Why Consistency Is Important

Consistency is important because it:

  • Gives you a predictable course to follow. That way, you don’t spend as much time debating what to do next, or wondering what steps to take in response to a problem.
  • Creates an environment conducive to collaboration. A consistent work environment makes it easier for employees to work; they know what to expect, and can collaborate easier.
  • Helps you find opportunities for improvement. When you work consistently, it’s easy to tell when something’s working well (and when something isn’t), giving you more opportunities for improvement.

Developing Consistency

Developing consistency in your approach is usually the hard part, but you can make it easier by:

  • Starting with a high-level vision. What are you hoping to get out of this new routine or approach?
  • Documenting whatever you can. Write up an SOP, or create a checklist you can follow in the future.
  • Rewarding yourself (and others) for consistent execution. When you do something consistently for a week straight, treat yourself to something, and reward your employees for consistency in their roles as well.

When Consistency Isn’t Enough

Of course, too much consistency can also be a bad thing. Being too consistent in your scheduling, in your routine, and in your approach to problem-solving can make it harder to come up with new ideas, or solve challenges in innovative ways. Make sure you find the balance between consistency and novelty in your daily operations.

If you need help striking that balance or learning more about what it means to be an entrepreneur, reach out to me! I’ve mentored and coached dozens of entrepreneurs, and I’m eager to hear your story!


About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.



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  • Meet Jose Vasquez



    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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