Startup Tech 101614

Published on May 2nd, 2017 | by Jose Vasquez


The Idea Trap Most Startup Tech Entrepreneurs Fall Into

Ideas are good to have, but there’s a folly in thinking that most new entrepreneurs fall into.

Ideas are at the heart of entrepreneurship. With a strong idea, you can start building the foundation of your business. With more, smaller ideas, you can start addressing the many problems you’ll face throughout the course of your business development and improve the processes you’ve created along the way.

Unfortunately, there’s an idea “trap” that most newbie entrepreneurs fall into, and it has to do with shiny object syndrome.

Shiny Object Syndrome

Shiny object syndrome is the tendency to bounce from one thing to the next, as if distracted by shiny objects in a trail. In the practical context, this could mean jumping from task to task without ever finishing any of them. In the idea sense, this means creating new idea after new idea, without ever fulling pursuing any of them.

Quality Over Quantity

One good idea is worth a hundred bad ones. Constantly shifting your priorities around for lukewarm ideas will lead you to expend your resources, putting additional strain on your already-volatile business. Instead, you need to zero in on the ideas that truly have the potential to change your business for the better.

Should You Come Up With Fewer Ideas?

Absolutely not! That’s not the solution here. If you start coming up with fewer ideas, you could end up missing out on something great. The truth is, most ideas start out bad—they only become good ideas through refinement, attention, and lots of work. If you keep jumping around to different ideas, never polishing or working hard on any of them, you’ll never spend time on the handful that will actually come to matter.

The Solution

The solution, then, is a simple process. Come up with tons of ideas—as many as you can, you and your team. But instead of trying each of them as temporary or fleeting measures, hold onto only a select handful, and really pour your effort into them. When you have a promising idea, it deserves your focus—don’t just throw your efforts and attention away.

About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.

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  • Meet Jose Vasquez

    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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