Published on July 18th, 2017 | by Jose Vasquez0
The 5 Most Common Causes of Low Conversion Rates in Startup Tech Companies
Conversion rates are vital for a website’s success, so if yours are low, you need to know why.
Your conversion rate is the final gate between visitors and revenue; the more conversions you receive, the more money you’re likely to make. So what if your conversion rate is too low (usually less than one percent of total visitors)?
The improvement process starts with understanding why your conversions are low in the first place. Generally, it’s attributable to one or more of these common causes:
- Invisible calls-to-action. If you want people to convert, they need to be able to find your calls-to-action easily. They have to be prominent, standing out with bold colors and in common sections of your site.
- Low value. Conversion is an exchange of value; you’ll be offering a product, or possibly something free (like a downloadable eBook) in exchange for money or information. If that exchange doesn’t favor the customer, they won’t convert.
- Pushy or salesy language. It’s tempting to try and sell your visitors on something, but if your language is overly pushy, or too insincere, it’s going to turn them away.
- Lengthy signup processes. How long does it take to complete the conversion process? Today’s web visitors are impatient, and unwilling to put up with more than a few steps.
- Irrelevant traffic. Finally, your traffic needs to be relevant to your conversion offer. If you aren’t funneling your traffic, you need to do so.
If you can correct these issues, you’ll see your conversion rates improving almost instantly. Never stop tweaking; your conversions can always inch a little higher.