Growth 101614

Published on October 11th, 2016 | by Jose Vasquez


The 5 Marketing Mistakes Startup Tech Companies Almost Always Make

Startup tech companies almost always make these critical marketing mistakes.

After coming up with an idea, building a product, and getting your infrastructure in place, marketing your startup tech company may not seem like that big of a deal. But your early ventures into marketing can spell great success or great failure, depending on your approach. As with most things in life, the more practice and experience you have, the better, and unfortunately, your first forays into marketing will likely experience problems.

As examples, take these five common marketing mistakes—made by almost all new startups at the outset of their business:

  1. Failing to prioritize marketing. Like I mentioned, there are more important things than marketing in an emerging startup, but marketing is still important. It should be treated seriously, with thoughtful consideration and attention.
  2. Neglecting to establish a brand. Before you do anything in a marketing strategy, you need to establish a brand, which will serve as the character and identity of your company. It’s more than just a logo and a tagline, though—you’ll need to consider your voice, personality, values, and other qualities in detail before submitting any messages.
  3. Poorly researching a target market. You’re probably eager to expand, so you might consider your target market “everyone.” This is a fatal mistake. Instead, you should start by targeting a highly specific niche and working to understand them intimately.
  4. Investing too little into a campaign. You can’t throw $100 into a marketing campaign and expect to see results. You need to invest wisely, and start with a wide enough platform to actually yield a meaningful result.
  5. Not measuring the results. Measuring is everything. If you don’t have data to support the effectiveness of your campaign, you might as well not be running one. Measure and analyze everything you can.

If you’ve already made these mistakes, or you’re in the process of making them, don’t worry—there’s always time to change, adjust your strategy, and make up for any lost time or money. Just identify where you went wrong, reset your expectations, and start again.

About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.

2 Responses to The 5 Marketing Mistakes Startup Tech Companies Almost Always Make

  1. Chris Ray says:

    I’m going through a marketing dilema right now! Thanks for the very helpful and informative article.

    Chris Ray
    Ray Fitness and Design

  2. Elijah Garcia says:

    Defenitly believe marketing is a cornerstone to any successful business strategy. Great website!

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  • Meet Jose Vasquez

    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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