Published on May 24th, 2016 | by Jose Vasquez4
The 3 Reasons Most Startup Marketing Campaigns Fail
Unfortunately, most startup marketing campaigns end up failing—here’s why.
You might have the best intentions. You might have a creative idea. You might even have an extraordinary budget to put your ideas in action. But ultimately, many startup marketing campaigns end up failing despite these promising starting circumstances.
What do I mean by “failing”? I define success in marketing as ROI—your return on investment—or the amount of revenue your campaign generates above and beyond the amount of time or money you put into it. This can happen to almost anybody, even with a “proven” strategy, and it’s usually because of these three reasons:
- Lack of research. First, you have a lack of research. Every marketing decision you make should be based on your objective research findings, grounding your campaign in a logical context. There are many types of research you’ll need to perform, including market research (to better understand your demographics) and competitive research (to better understand your competitors). Without this research, no plan can be successful.
- Inefficient spending. You might also spend your money inefficiently, pouring money into resources that don’t generate much return or not putting enough money into promising strategies that need more momentum to be successful. This is a hard problem to address, since every business has different needs, but choose the platforms and strategies that have the highest likelihood of returning on every dollar you spend.
- Lack of measurement and analysis. No marketing campaign is perfect out of the gates. The only way to be successful in the long term is to measure your results, analyze them, and make changes to your campaign that improve your results over time. Experimentation and refinement are the keys to success here, so don’t neglect them.
If you can plan around or avoid these three marketing campaign killers, you’ll be in a far better position to succeed as a startup in your marketing campaign. Of course, merely avoiding these pitfalls doesn’t guarantee success either, so if you need further help or direction, be sure to contact me!