Positioning 031814 The 2 Jobs Every Entrepreneur Has in Startup Tech Companies

Published on March 18th, 2014 | by Jose Vasquez

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The 2 Jobs Every Entrepreneur Has in Startup Tech Companies






Startup tech entrepreneurs wear many hats trying to run a business successfully, but these two core jobs are their most important responsibilities.

As an entrepreneur, what is your job? If you’re anything like most of us, you could spend hours talking about all the little responsibilities you have to your investors, to your company, to your team, and to your clients. But beyond all that clutter, you can reduce your responsibilities to two main jobs:

Building Your Product

Almost everything you work on internally can be boiled down to building a successful product. In a tech company, it might not be a tangible product, but there’s got to be something you’re building that people will eventually want to buy.

The important tasks here are the ones that analyze how your product can be better and the ones that allow your team to build those specifications. Working with your team, meeting with mentors, and reviewing client feedback can be qualified as part of this job.

Selling Your Product

This is the job that gets your product moving. As a salesperson, motivator, and marketer, you’ll be doing everything in your power to generate interest in and familiarity with your brand. These tasks include all your marketing efforts, customer service efforts, client building efforts, and sales efforts.

So what’s the practical use in this distinction?

Getting things done efficiently is a matter of sorting out what isn’t worth your time and focusing on the most important priorities. Once you understand the two main functions of your role as an entrepreneur, you can successfully filter out more of those unnecessary burdens.

Whenever a task or responsibility comes up or whenever you go over your task list for the day, take a close look at each individual task. Is it something that is going to help you build a good product? Is it something that is going to sell that product better? If the answer to either of those questions is “yes,” you’ll know it’s a good idea to keep that task on your list. If the answer to both is “no,” then delegate it or find a more efficient use of your time.

Related articles:

When Venture Capital is a Bad Thing for Startup Tech Companies
Mastering your Elevator Pitch in Startup Tech Companies
Don’t Pitch, Inform for Positive PR in Startup Tech Companies


About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.



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    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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