Branding 15 Mission Count

Published on May 29th, 2013 | by Jose Vasquez


Startup Tech Companies: Making a Mission Count

Mission statements are important to describe and focus startup tech companies, but you need to make them more than just a tagline.

Does your startup tech company have a mission? If so, is it something you’re truly passionate about, or something you arbitrarily put on paper so you could have a mission statement to throw around?

Luis von Ahn, a co-founder of startup company Captcha and multiple other tech endeavors, recognizes the difference. Von Ahn identifies three major focal points startup tech companies need to cover in order to thrive as a mission-based business:

  • Building and keeping a positive culture
  • Reiterating the endgame often
  • Valuing a mission more than money

Since mission-based companies tend to thrive more than others, let’s take a look at each of these ideas in more detail.

1. Building and keeping a positive culture

Your workforce needs to be talented and experienced, but having a room full of experts is only going to take you to a certain point. As an entrepreneur, you need to facilitate a positive workplace environment that values and encourages strong ethics and true passion. Your team needs to be focused and enthusiastic about what they’re doing, or your company could devolve into mediocrity.

2. Reiterating the endgame often

It’s easy to get lost in day-to-day activities, but there is far more motivating power in focusing on the endgame. Know what your mission is, not just for the day but for the decade, and never lose sight of your ultimate goals.

3. Valuing a mission more than money

If you’re going to be truly successful, you need to believe in what you’re doing, and not just because you want to see a big payoff. Entrepreneurs often focus too strongly on the financial bottom line. While it’s important to monitor your finances, your goal should be finding and perfecting a solid mission. With a great vision and a powerful execution, the money will come in time.

Build and nurture a mission for your company, and everything will eventually fall into place. Hard work and good planning are the cornerstones of every successful business, but mission-focused businesses will succeed in more ways than money-focused ones.

Click on the following link to read Jeremy Quittner’s Inc. magazine article3 Simple Ways to Make Your Company Mission Matter 

photo credit: Chris Devers via photopin cc

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About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.

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  • Meet Jose Vasquez

    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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