Startup Tech Companies and Growth Hacking

Growth hacking is a potentially viable strategy for startup tech companies to overcome new hurdles in growth.

Sooner or later, as an entrepreneur, you’ll encounter a problem of growing effectively. Many times, growth is slow or slower than you expect, resulting in diminished cash flow and problems of scaling. Other times, growth is so rapid that you cannot keep up with the necessary changes. Either way, growth can be unpredictable and difficult to manage.

Recently, Dave McClure, a tech startup mentor, gave a talk on a subject he deems “growth hacking.” Growth hacking, according to Dave MacClure, is a tactic that can give startups more visibility and more explosive impact earlier on, resulting in a greater reach and of course, a greater flow of income to fund the rest of the early growth process.

What does growth hacking boil down to?

It means as an entrepreneur, you’ll need to avoid the temptation to focus exclusively on building up the central products and services you offer. While it seems like a good idea to improve your offers until they’re perfect, the better option is to start spending time on marketing yourself early in the process. It will build public interest and give you greater agility when you’re ready to blast your product to the masses.

What marketing channels are appropriate?

Almost any type of marketing you do can be effective, especially when you have a solid brand strategy in tow. Work on digital marketing strategies first, including establishing a respectable website and social media presence, and start expanding to other outlets as you build more interest. As long as you’re able to measure the results of your campaign, you’re doing alright.

Why can’t marketing wait?

Tech startups tend to rocket to success or fail in a burst of flames. They are fast, lean little machines, not gigantic bulky messes that take forever to build. In order to survive as a startup, you need to start your momentum soon and build it up fast.

If you’re in the early to middle stages of growth and you’re focusing solely on your product—stop. Start marketing.

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About the Author

Jose Vasquez is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.