Positioning 14 Tiering Your Goals in Startup Tech Companies

Published on February 13th, 2014 | by Jose Vasquez

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Perspective Change to Improve Startup Tech Companies






Altering your perspective to see your company from your customers’ points of view is the best way to innovate and improve your business.

As entrepreneurs, it’s easy for us to get lost in the mechanisms and visions of our own ideas. Most of us spend as much time dreaming up new concepts as we do executing our previous ones, but that leaves us with a key vulnerability: the inability to see things the way others see them.

Now, this isn’t always the case. Many entrepreneurs only get their ideas after imagining what other people are thinking and feeling. But even they are subject to getting lost in their own ideas and losing sight of the perspective of their current and potential customers.

Obviously, customers are the reason that startups will ultimately succeed or fail. Learning to see your own products and services through the eyes of your prospective customer base is the best way to understand what elements of your ideas are good and what elements need to change or evolve. It’s good to trust your instincts and take risks based on your ideas, but at a certain point it’s imperative to get an outside glance at your business.

How can you do this?

It’s simpler than you might imagine. Getting a glimpse of your customers’ perspectives can be as basic as:

  • Conducting surveys with “test” users who are trying out a demo or prototype of your product.
  • Using market research of current competitors’ products to understand their strengths and weaknesses.
  • Separating yourself from the application or product for a few days by limiting your exposure to it, then reviewing it with new eyes.
  • Focusing only on what problem you’re trying to solve, then determining what specific elements of your product are solving or improving it.
  • Creating lists of your product’s features and determining which ones are unnecessary or counterproductive.

Putting these strategies to work should help you see your product or service with new eyes and determine what your customers will initially think of it. The more ways you can look at your product without getting lost in your own head, the more practical improvements you’ll be able to find.

Related articles:

Why Startup Tech Companies Need a Team of Entrepreneurs
5 Reasons to Seek Perpetual Education in Startup Tech Companies
4 Elements of Successful Culture in Startup Tech Companies


About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.



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  • Meet Jose Vasquez



    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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