Published on July 23rd, 2013 | by Jose Vasquez0
From Startup Tech Companies to Tech Companies
Many startups fail, and many startups grow, but some startup tech companies fall into a trap of being perpetually in the “startup” phase.
Avoiding the eternal status of a startup company is difficult for some companies. Sure, lingering in an incubator is better than completely going under, but at some point you’ll have to eventually break out of “startup hell” and promote yourself to the rank of “small business.” So at what point do you make that jump, and how do you do it?
Diana Ransom, a business professional and regular contributor to Entrepreneur.com, published an article about businesses who intentionally call themselves “startups,” even after five or 10 years in the tech industry. To some extent, it can be seen as valuable—after all, startup tech companies have a unique and desirable energy. But after a certain point, it becomes a burdensome label of immaturity. So when do you get to stop calling yourself a startup?
Why Years Don’t Matter
You can’t draw the line after a certain number of years in the industry. It seems illogical to call a company that has been in business for five years a “startup,” but at the same time there is no immediate line to draw based on the amount of time a company has been around. There are companies that stop being startups in the first year of operations, and companies that are still nimble and in a “startup” phase several years into expansion.
The Line Between Innovation and Sustenance
The better line to draw for tech companies is the line between innovation and sustenance. At what point does your business stop developing or innovating a core structure, and start focusing more on sustaining what it already has? Sure, you might continuously innovate throughout the lifespan of your business, but at some point your company will become self-sustaining. When it does, you can no longer consider it a startup.
Knowing When It’s Time to Make the Jump
Figuring out when to stop calling your business a startup can be challenging, but it’s going to be a big step forward for your company. Once your technology is able to support a steady, predictable stream of revenue, you can move forward to bigger and better things.
Be sure to read Ransom’s original story here.