Finding a Great Domain Name for Startup Tech Companies

One of the first steps to launching a startup tech company is getting a great website on a solid domain, and these tips can help you find and acquire the perfect domain name for you.

Creating and sustaining a great web presence is one of the biggest keys to establishing a well-known and respected business, no matter how big or small you are. But the process of finding and purchasing a domain name has evolved constantly over the years as technology and demand have gradually shifted.

The Next Web, a leading source of tech news, recently featured an article on the process of finding the perfect domain. The feature largely covers the pros and cons of securing a domain name for a personal portfolio or blog, but with a few tweaks, the advice is perfect for startup tech companies.

The following principles of domain name acquisition for startup tech companies take inspiration from the Next Web and apply it to best suit tech entrepreneurs:

Timelessness. While something funny or modern might seem entertaining and catchy, you don’t want something that’s only going to be memorable for the next five or 10 years. Pick a domain that’s going to last forever (probably).
Catchiness. While timelessness is more important, you do want something that’s going to grab people’s attention. Come up with something unique, but don’t get so obscure that you alienate people.
Buy Immediately. If you find a domain that works, get it. Especially if it’s cheap. Don’t waste time hemming and hawing over a possible decision.
Pay in Advance. Pay ahead as far as you can afford to—it will save you money in the long run.
Social Tie-ins. Once you have a domain name bought and ready, establish social media presences to complement it. Claim things as soon as possible.
Personal Split. Keep your personal and professional online presences separate unless your business demands your personal experience.

Spend some time with your domain options before making a final decision. Once you have a domain, you’ll want to stick with it forever—or as long as possible.

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About the Author

Jose Vasquez is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.