5 Ways to Get Startup Tech Companies Noticed
The first step to building a fan base is getting noticed in a broad context, but without a strategy to get attention you’ll end up spinning your wheels.
Innumerable apps, millions of software companies, more web pages than you could count in a hundred lifetimes. It’s no wonder why it’s so hard to get noticed as the new startup tech company in town. But like it or not, the only way to start building a following and getting attention for your brand is to start getting noticed on a smaller scale.
These five strategies are perfect for new entrepreneurs who need a little momentum to get noticed:
- Start crowdfunding. A crowdfunding campaign will net you multiple simultaneous benefits. First, you’ll start generating some buzz around your product as more and more people get wind of your campaign. Second, you might end up with a new round of capital!
- Get social. If you don’t already have a presence on Facebook, Twitter, and LinkedIn, you’re way behind. Start managing these accounts actively, and engaging with your target audience on a regular basis.
- Find people who need your technology. Think critically about what specific need your technology addresses, and about what type of people have that need. Find those people where they need your technology the most, and don’t be afraid to present your solution. Get people talking and encourage them to spread the word.
- Write content. A content marketing campaign will help explain your company better to newcomers, and will do wonders for your rankings on search engines. Write solid, engaging content and keep the subject matter practical and interesting.
- Offer free stuff. Everyone loves free stuff. Announce giveaways or free trials through social outlets or an email blast—nothing gets you noticed like a promotional offer. Just be sure you have some kind of call to action so you keep people coming back for more.
There’s no harm in using multiple strategies at once—just make sure you stay on top of everything. Cultivate your community relationships with attentiveness and purpose, and make sure you’re focusing on why people need you rather than just blindly sending mass requests.
About the Author
Jose Vasquez is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.
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