Published on October 25th, 2016 | by Jose Vasquez0
5 Types of Content Every Startup Tech Company Should Feature
Content marketing is highly effective, but only with the right types of content in place.
As an entrepreneur, you’ve undoubtedly heard about the power of “content marketing” by now. But what you may not realize is that content marketing manifests in a number of different forms. If you want to make the most of your inbound content strategy, you’ll need to include multiple types of content throughout your campaign.
Every startup tech company should, at a minimum, offer these types of content:
- Blog articles. This one should go without saying, as blogs are usually the anchor point for most content strategies. Your blog is an easy place to write content regularly, usually in 300-1,000 word posts that range from how-to articles and listicles to opinion pieces and news articles. The sky’s the limit here, but you need to keep your blog full of useful, interesting information if you want your visitors to keep coming back.
- Whitepapers are longer than a blog post, and typically dive into bigger, more detailed topics. For example, rather than explaining the surface-level steps of market research, a whitepaper may turn into a comprehensive guide or explain a case study that illustrates how to do market research effectively.
- eBooks are even longer than whitepapers, and focus on a general subject. For example, you might produce an “ultimate guide” to something like content marketing or choosing the best software for your business.
- Help and tutorial content. If you’re a startup tech company, you likely have a product that not everyone will take to immediately. It’s helpful to have help, FAQ, and tutorial content to guide these users and help them stick around for longer.
- Visual content. Finally, jump on the bandwagon with visual content like images, photos, and videos. People learn faster and better through visual demonstration than with reading text alone.
Content marketing has become so important and so effective that it’s no longer an add-on marketing strategy; it’s a necessity if you want your business to survive in the increasingly competitive market. Get started with these forms of content, and you’ll start seeing a difference in your customer acquisition and retention almost immediately.