Operations 105 Testing

Published on September 9th, 2013 | by Jose Vasquez

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5 Reasons Testing Can Make or Break Startup Tech Companies






All developers realize the importance of testing, but how often and rigorously you test can make or break your startup tech enterprise.

As a startup tech company, you probably have some sort of software or application in the works. If you have any experience in the tech industry, you’ll know how important testing is, and you’ve probably scheduled some time to test your app before you fully release it.

But the fundamental components of testing should extend beyond playing around with the app internally. You need to be as rigorous as possible, testing your application in every available medium and every available situation, and enlist the help of testers unfamiliar with the software in order to get an outside perspective. Many tech companies have failed in their initial launch because they missed this critical step.

There are five reasons why testing can either ensure your success or spell your failure:

  1. Testing finds bugs before the public sees them. This one is obvious for most of you. If you release an application with numerous or highly annoying bugs to the public, your reputation will immediately sink. Testing allows you to find and fix them before they become a problem.
  2. Testing is your first real glimpse at user experience. You can theorize all you want, but you won’t truly know how easy your app is to use until you get  your hands on it.
  3. Testing gives you an outside perspective in a controlled group. As long as you have unfamiliar users testing, you can learn new things about your application from fresh eyes.
  4. Testing prepares you for the next phase of development. Once you’ve ironed out all the present kinks, testing rigorously should give you some insight to the next features that will need to be released in order to keep customers happy.
  5. Testing brings you familiarity with the app. You’ll have to test it yourself for this effect, but the more you play around with your own app, the better prepared you’ll be to pitch it to investors and potential customers.

Keep these benefits of testing in mind when you’re getting ready to launch a new product. The more often and more intensely you can test your product, the better off you’ll be.     

Related articles:

5 Keys for Startup Tech Companies to Find a Solid Developer
5 Keys to Managing Startup Tech Companies’ Expansion
5 Reasons to Seek Perpetual Education in Startup Tech Companies

photo credit: Ѕolo via photopin cc


About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.



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    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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