5 Qualities of a Solid Brand for Startup Tech Companies

Make sure your startup tech company’s brand features these five must-have qualities.

A great brand can potentially make up for any minor flaws your startup tech company faces. If you’re in the early stages of growth and development, establishing your presence as a reliable, familiar brand can do wonders to boost your audience numbers and as a result, gain more sales.

It’s important to spend some time strongly developing your brand early on. If you choose to start out with something temporary and basic, or if you choose not to invest heavily in your brand immediately, you could be setting yourself up for a harder failure later. Failing to take your brand seriously immediately could compromise the eventual history and consistency of your brand, alienating your audience.

These five qualities are essential for every startup tech company brand:

Approachable. The ideal startup tech company brand is inviting and approachable, able to make users feel comfortable making a switch or completing a trial. Use colors and language that is comforting and soothing, with a flair that lets people know you’re there to give them a positive experience.
Sharp. “Sharp” is an ambiguous word to define for a brand, but “sharp” is a quality you’re going to need. Sharp is professional. Sharp is expert. Sharp is flawless. Sharp is clean. People want perfection in their tech solutions—and your brand should give them that appearance.
Knowledgeable. Nobody’s going to buy anything from you unless you know what you’re talking about. In your image and in your language, make sure your brand makes the company appear knowledgeable. Leave no gaps!
Easygoing. There’s a reason there aren’t many uptight, conservative startup tech companies. Startup tech tends to draw in a younger, hipper audience. You need an easygoing, relaxed brand to accommodate that demographic.
Human. Above all else, your brand needs to feel human. It needs to have a personality. If people can’t relate to your brand, they’ll go somewhere else.

If you’re interested in branding or rebranding your startup tech company, it can be hard to know where to start. I’ve helped brand hundreds of startups from the ground level, so if you need some pointers or some initial direction, don’t hesitate to reach out.

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About the Author

Jose Vasquez is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.