Startup Tech 071514 A Different Kind of Planning for Startup Tech Companies

Published on September 13th, 2016 | by Jose Vasquez

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5 Priority Problems You Need to Solve in Startup Tech Companies






Fix these major priority problems in your startup before they start to compromise your business.

As the entrepreneur of your startup, one of your most important jobs will be setting the priorities for the organization. You’ll be in charge of outlining the direction, managing the team when tasks start rolling in, and shelving lower-priority items in favor of pursuing more pressing matters. In some cases, this prioritization is simple—emergencies take precedence over “nice to have” tasks—but there are some issues that can arise over time with improper prioritization:

  1. Failing to recognize a lack of resources. It’s fine to set a dock of high priorities, but if you have more high priorities than you have team members to complete them, there’s an issue. Either you need to reduce the priority of some of those items, or you need more team members to help you out. Learn to recognize when your resources are too scarce.
  2. Overestimating the urgency of an emergency. It’s easy to blow things out of proportion, especially if this is your first startup and you want everything to go right. But try not to overestimate the impact of one issue—for example, if your site goes down in a low traffic period, you won’t have much to lose as long as you address it as soon as reasonably possible. Overhyping an issue can cause panic and stress unnecessarily.
  3. Failing to communicate priorities. If you’ve prioritized everything in your head, that’s a good first step, but you need to communicate those priorities with your team, always. Otherwise you’ll cause a disconnect.
  4. Shifting priorities constantly. Priorities need to change occasionally, but they shouldn’t be in constant motion. If you change priorities too quickly or too often, you can alienate the team and breed resentment and a lack of productivity.
  5. Letting your low priorities sit indefinitely. It’s easy to push some issues off indefinitely, but don’t let those low priorities site idle forever. Bump them up after a period of inactivity to ensure they get completed.

In the startup world, priorities mean everything. You’ll need to fix these issues and learn to prioritize properly if you want to stand a chance at long-term success.


About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.



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  • Meet Jose Vasquez



    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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