Published on March 8th, 2013 | by Jose Vasquez15
3 Steps to a Mission Statement for Startup Tech Companies
Writing a quality mission statement is as important as creating your business plan. With the right approach, your mission statement can succinctly capture and present your entire company to new audiences.
Your mission statement concisely reflects your business goals and philosophies, consolidating pages of information into one or two easily read sentences. It can be a messy endeavor, since many startup tech companies struggle to describe their business in anything less than a few paragraphs. But once you’re done, you’ll have a handy and powerful mission statement to use as you see fit.
I’ve taken the lengthy process of mission statement writing and turned it into three major steps.
Step One: Brainstorm
- Who is your primary audience?
- What problems do you solve as a business?
- What kind of business are you? What do you believe in?
- Where do you want to go as a company?
Write the answers to these questions down if you need to. Spend some time evaluating everything that makes your company unique, and write a paragraph that clearly explains what you do, why you do it, and where you want to end up as a company.
Step Two: Condense
Take that paragraph and whittle it down to the bare minimum. The actual bare minimum. Examine every single word and put it to the test: is it possible to explain the basic premise of your company without that word? If so, then throw it out. You want to be left with one simple sentence, two at the most, that accurately captures everything. It can, and should, take some time.
Step Three: Beautify
Now that you have a plain, minimized sentence describing your company’s past, present, and future, you need to make it catchy. This is where you’ll need some creative input. Carefully alter your wording to be as specific and as artful as possible—absolutely no plain words or buzzwords are allowed. Each word in your mission statement should radiate with meaning.
The end result is going to be a powerful and meaningful statement you can use in all your branding and positioning materials. Equipped with it, you’ll have a better and more focused grasp of your company as a whole.