Positioning 10 Mission Statement

Published on March 8th, 2013 | by Jose Vasquez


3 Steps to a Mission Statement for Startup Tech Companies

Writing a quality mission statement is as important as creating your business plan. With the right approach, your mission statement can succinctly capture and present your entire company to new audiences.

Your mission statement concisely reflects your business goals and philosophies, consolidating pages of information into one or two easily read sentences. It can be a messy endeavor, since many startup tech companies struggle to describe their business in anything less than a few paragraphs. But once you’re done, you’ll have a handy and powerful mission statement to use as you see fit.

I’ve taken the lengthy process of mission statement writing and turned it into three major steps.

Step One: Brainstorm

  • Who is your primary audience?
  • What problems do you solve as a business?
  • What kind of business are you? What do you believe in?
  • Where do you want to go as a company?

Write the answers to these questions down if you need to. Spend some time evaluating everything that makes your company unique, and write a paragraph that clearly explains what you do, why you do it, and where you want to end up as a company.

Step Two: Condense

Take that paragraph and whittle it down to the bare minimum. The actual bare minimum. Examine every single word and put it to the test: is it possible to explain the basic premise of your company without that word? If so, then throw it out. You want to be left with one simple sentence, two at the most, that accurately captures everything. It can, and should, take some time.

Step Three: Beautify

Now that you have a plain, minimized sentence describing your company’s past, present, and future, you need to make it catchy. This is where you’ll need some creative input. Carefully alter your wording to be as specific and as artful as possible—absolutely no plain words or buzzwords are allowed. Each word in your mission statement should radiate with meaning.

The end result is going to be a powerful and meaningful statement you can use in all your branding and positioning materials. Equipped with it, you’ll have a better and more focused grasp of your company as a whole.

photo credit: Flying Jenny via photopin cc

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About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.

15 Responses to 3 Steps to a Mission Statement for Startup Tech Companies

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  12. Jeco says:

    I didnt want this to turn into a conversation about gays vs. stthgiars. Everybody deserves the right to be whoever they want to be in this country. That is what makes America the awesome place it is. I am simply trying to point out how hypocritical it is that my opnion about this womans story makes me a bigot. Just because I do not agree with her choices, doesn’t mean I dont think she deserves the same rights as a veteran and an American. Instead it means I don’t want to hear about it. The right-wing Christian values that I have and share with many other Americans should be valued and respected by all, just the same as we should all value and respect LGBT Americans. But that is not the case is it? I am the minority, I am the one who is a bigot, I am the one who is ugly?I have served, fought, bled and almost died for this country. My right leg is paralyzed from being shot in the spine. I served in the Marine Corps out of high school and I still continue to serve my country. So if any of you think I am going to keep my opnion to myself when there is another government employee using government resources to tell her personal story about the trials and tribulations of being gay; you are all very mistaken. It was wrong of this woman to give her testimony and to solicit support from other VA employees to celebrate LGBT month. It was wrong of her to use a public platform and goverment resources to make a political statement. And it was wrong because Americans share different opinions about these lifestyle choices. And since Americans share different opinions, the government should be supporting both views or none at all. She has a responsibility and duty to all Americans to keep it to herself. That’s my point.

  13. Ray says:

    Good advice. An example of this in action would be great.

  14. Here’s mine, José. What do you think?
    My mission is to help science and technology companies make good products and good profits, by finding the right problem to solve for the right customers.

    I like being able to explain what I do to others, but I think it’s especially important for me to recenter and get inspired.

  15. Nice article and good advice for all entrepreneurs, Jose. Thanks.

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    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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