Published on November 24th, 2015 | by Jose Vasquez0
3 Approaches to SEO in Startup Tech Companies
SEO is a cost-efficient marketing strategy for new startups, but how you approach it can dictate your eventual results.
Search engine optimization (SEO) is an increasingly popular strategy for emerging businesses because of its relatively straightforward principles, reliable foundation, and return on investment (ROI). When you rank higher for relevant searches, you’ll earn more traffic, more relevant visitors, and accordingly, more conversions. The only problem is that a good SEO strategy takes time to build—it often takes months before you start to see any positive movements in search engine results pages (SERPs).
With that said, there are three possible approaches to SEO that you can take for your business:
- The Slow and Steady Route. This is my personal favorite, but not all entrepreneurs agree. With a slow and steady approach, you’ll work dutifully and carefully to bloom a strategy from the ground up, taking weeks and months to establish a site, write a cache of posts, and start promoting your brand to earn links. It’s the safest strategy, and it offers the highest long-term return, but it also takes a long time to get up and running.
- The Quick and Dirty Route. In the quick and dirty mode, you’ll make a huge push for your site from the get-go, building manual links, guest posting wherever you can, and escalating your strategy as fast as your budget will allow. It’s risky, as Google will penalize you if it detects you trying to manipulate your rank, and it doesn’t give you much in the way of long-term infrastructure, but it can get you some fast, short-term results if you need them.
- The Hybrid Model. The hybrid model, as you might imagine, is a happy medium between these two extremes. You’ll use some quick-building tactics to get an anchor in your ranks, but you’ll also use beneficial long-term strategies to hedge your bets.
There is no “right” or “wrong” approach here—what’s right for one business may not be right for you and vice versa. Take a look at your goals and your budget, and don’t be afraid to listen to your instincts. If you find that one approach isn’t working for you, you can always make adjustments.