10 Ways to Get More Attention for Your Startup Tech Company’s Call-to-Action

Calls to action are the road to building a profit, but do you know how to get the right kind of attention for yours?

Calls to action are the gateway between an ordinary site user and a paying customer (or possible customer). Almost every startup in the world depends on onsite calls to action to keep their business going—but if those calls to action aren’t seen or aren’t compelling, they would fail no matter how good the rest of the site is.

You might have thousands of visitors, but unless your call-to-action is compelling, those visitors won’t translate into meaningful revenue. So how can you make your calls to action more visible and more compelling?

Use more creative copy. The wording of your call to action is powerful, so experiment to see which phrases work best to capture user attention.
Include a face. A simple human face can be all it takes to earn more attention for your call to action, and it makes you seem more trustworthy.
Include more opportunities to convert. This is a simple change, but an effective one. Include more calls to action throughout your site.
Try different colors. Simple color changes can lead to massive conversion rate increases, so experiment to find what works for your users.
Add more white space. White space is your friend in web design, so include as much as possible throughout your site to emphasize the most important elements.
Use eyelines to direct attention. Using faces with eyes looking toward your call to action naturally guides people to the ultimate call.
Use arrows and other markers. Arrows can be useful as long as they’re not obnoxious, and other markers can be used for a creative touch—just point your users in the right direction.
Keep it above the fold. The vast majority of your calls to action should exist “above the fold” for your website—visible before a user scrolls down.
Reduce form fields. Try not to ask for too much information. If your form has too many fields, people will tune it out and move past it.
Add testimonials or benefits. The more objective evidence a person has for a call to action’s worth, the more likely he/she will notice it.

Try these techniques to get more attention for your calls to action. You should see your conversion rates begin to climb shortly after—be sure to keep a close eye on your site behavior metrics, and make tweaks to gradually optimize your web presence.

About the Author

Jose Vasquez is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.