Growth 23 Pitch

Published on June 6th, 2017 | by Jose Vasquez

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10 Types of Users Who Will Make or Break Your Startup Tech Company






These types of users will determine whether your startup succeeds or fails

Startup tech companies are volatile, partly because their customer bases are volatile. Human beings, despite being able to be researched, are unpredictable creatures, and no matter how well you think you understand how your product or service will be received, you’ll never know for sure until you release it to the masses.

There are many types of users out there, but there are 10 particular types who will determine whether your product or service succeeds or fails:

  1. The Early Adopter. This user loves to adopt technology early, and loves to talk about it all the time. If you want to get the early adopter on your side, you have to work early and often to get your brand noticed.
  2. The Influencer. The influencer is a hard user to get ahold of, but they have accessed to a huge audience of potential new users. One good comment or passive mention by an influencer can convince hundreds, if not thousands of new people to try your product.
  3. The Tech Hater. Tech haters are resistant to like any new technology, so you’ll have your work cut out in convincing them to like yours. You’ll have to concisely prove that your technology is worth using.
  4. The Busy Professional. The busy professional doesn’t have time to learn anything new, so your product must be extremely intuitive. You’ll also have to work a miracle to get their attention in the first place.
  5. The Brand Evangelist. The brand evangelist is difficult to sway, but once you convince them your brand is worth supporting, their loyalty will never fade.
  6. The Complainer. The complainer is going to have problems with your product no matter what. How you handle those complaints will determine how your product moves forward.
  7. The Tech Illiterate. Some people simply aren’t good at navigating new technologies. If you can get the tech illiterates on your side, you’ll have no problem appealing to the masses.
  8. The Hopper. The hopper likes to use new products, but quickly abandons them if they get bored. Keep your users coming back with sticky features.
  9. The Skeptic. The skeptic doesn’t believe your app can do everything it promises to do. Make sure you can back up your statements.
  10. The Late Adopter. The late adopter won’t use your service until the last possible minute. You’ll have to convince this crowd the time is right.

Pay careful attention to these types of users, and prepare to have your app or product picked apart by them. If your business can survive the opinions and feelings of these 10 core types of customers, you’ll be well-positioned for long-term success.


About the Author

is a serial entrepreneur and tech specialist dedicated to helping startup tech companies grow and succeed. As the founder of Build. Brand. Blast., Jose has worked with dozens of enterprises to find direction, gain momentum, and achieve results.



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  • Meet Jose Vasquez



    Hey there! I’m Jose Vasquez, and I’ve spent my life helping startup technology companies get the direction and momentum they need to succeed. I started Build. Brand. Blast. as a resource for new entrepreneurs to learn the ropes of starting a business and the keys to building something that lasts.

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